Wendy Montes de Oca, MBA
Founder & CEO
Proven Track Record. Unparalleled Experience.
Wendy's diversified background includes nearly 20 years of experience in copywriting, marketing, publishing (alternative health and investing), media, financial services, and law.
Her corporate experience includes tenures at the most respected direct response publishers in health and finance including Weiss Research & Publishing, Agora Publishing, Newsmax Media, Inc., Svelte Media, and more. Her responsibilities included Senior Director of Marketing, Vice President of Marketing and Business Development, Chief Marketing Officer & Chief Operations Officer, and Copy Chief.
Wendy has extensive copywriting experience writing VSL scripts, sales funnels, sales pages, squeeze pages, upsells, auto responder welcome series, promotional emails, advertorial webpages, Facebook ads and PPC ads. Her copywriting training includes working hands-on with former employers and direct marketing legends Martin Weiss, Mark Ford (aka Michael Masterson) and Clayton Makepeace. She was also a member of Copy Accelerator Mastermind by Stefan Georgi & Justin Goff (‘RMBC’ method), 2020-2021.
She also has a proven track record with both acquisition and retention efforts. Her specialties include online/digital marketing, paid and organic search (PPC, SEM, SEO), content marketing, social marketing, email marketing, opt in efforts (polls/surveys/ebooks), media buying, maximizing and negotiating joint ventures, affiliate marketing, print advertising, product development, and direct mail (copywriting, mail plan creation, campaign management).
During her career, Wendy has generated over $250 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing & Media, LLC.
Wendy Montes de Oca is the author of the former #1 Amazon best-seller, Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback], which in less than 10 hours of its launch skyrocketed to #5 in Amazon's Internet Marketing book category as well as #3 in Amazon's Hot New Releases. Content Is Cash was an Amazon best-seller for over 10 weeks. And on Sept. 26, 2011 it hit #1 best-seller for Internet Marketing and #13 best-seller in Business & Culture books. Content Is Cash is a global phenomenon with fans in China, Germany, and Japan, and was also reprinted in Japanese.
Content Is Cash has also been featured by Newsmax.com and Target Marketing Magazine as recommended reading for web marketing and business enthusiasts. It was also named 'Hot Reads for Marketers' by Websitemagazine.com as well as '25 Top-Selling Ecommerce Books in August 2011' by Practicalecommerce.com.
Corporate History & Client Roster.
Wendy has led the marketing efforts for many prominent companies. For one well-known online publisher, in only three short months her search engine optimization (SEO) and lead generation tactics increased website traffic ranking and visits by more than 3160% and 162%, respectively, as well as traffic monetization that resulted in an ROI of 221%.
She was the publisher of her own marketing newsletter, Precision Marketing as well as an editorial contributor for Target Marketing Magazine (currently Ad Week).
She is also a distinguished speaker at prominent marketing conferences such as Specialized Information Publishers Association (SIPA).
Her blog, MuscleMarketing.Blogspot.com, was named by industry staple, Best of Web, as "top internet marketing blog."
Her consulting clients reads like a Who's Who in health, nutrition & fitness, biz op and investing including: VShred, Kendago B2C Media, Forbes Newsletters, SlimFast, Business Management Daily, Hearst Media, Dow Theory Letters, American Lantern Press, Weiss Educational Services, West Martin Longevity, BalaFive, Sun Chlorella USA, the Financial Publishers Association (FiPA), Bob Bly, Clayton Makepeace, Early to Rise, Al Sears, MD, Dr. Jonny Bowden, PEERtrainer.com, AppleBoost, Inc., and more!
Prior to starting Precision Marketing and Media, Wendy led the marketing and business development for the Internet's most popular wealth and success ezine, Early to Rise (a subsidiary of Agora Publishing), where her online marketing tactics and product development efforts helped bring in tens of thousands of new subscribers and earned millions in company revenues. She also launched a successful alternative health newsletter in 3 months, Total Health Breakthroughs, and hand-picked the board of advisors.
During a 15 month hiatus from consulting, she was in charge of the marketing, copywriting and operations for a prominent alternative health publisher and supplement provider in Royal Palm Beach where in 15 months paid newsletter subscribers grew 1294% and there were several million dollar months of gross sales. After that, she worked another few years as a consultant and business coach and was then recruited to be the Lead Copywriter and Product Development Manager for a fitness and nutrition media company in West Palm Beach, where she was promoted to Copy Chief after only 1 year.
What She’s Up To Now…
Most recently, Wendy was the creative force behind Svelte Media’s successful MetaBoost Connection program helping bringing in more than 110K buyers as of May 2021, according to list rental data. She was also in charge of product development and lead copywriter. After only 1 year she was promoted to Copy Chief responsible for the company's VSL scripts (2 controls for MetaBoost and Svelte Back Renewal that ran for over a year!), landing pages, sales funnels, advertorials, squeeze pages, auto responder emails and Facebook ads as well as mentoring junior copywriters.
After that, she leveraged her ‘copy magic’ and strategic success consulting for fitness and nutrition titan, VShred/SculptNation for 8 months, creating winning Facebook ads, VSL scripts, landing pages, emails (promotional, advertorial, auto responders, re-engagement, retargeting) and push notifications. In addition, she was writing copy and consulting for global powerhouse digital agency, Kendago B2c Media.
Wendy is too busy to do the 'speaking circuit', but has been quietly crushing it as a 6-figure copywriter and direct response strategist.
Currently, she is the full time Chief Revenue Officer and Chief Copywriter at Kendago.
Wendy’s ground breaking online marketing tactics have been cultivated and taught to clients, colleagues, friends, freelancers, and former employers spanning the copywriting, publishing, financial and health industries. She would often train internal staff or lead offsite group sessions to share her online marketing expertise and tips to increase website traffic, visibility, leads, and sales. And because her Web marketing tactics were so cost-effective, creative, strategic, and worked, Wendy became known as “the marketing maven” by many of her industry peers.
She received a Bachelor of Science degree in Paralegal Studies from St. John’s University and a Master of Business Administration degree from Nova South Eastern University.
Throughout her career, Wendy has been recognized with various awards for quality, innovation, teamwork, and new product/new business development.
Precision Marketing and Media, LLC is headquartered in the Palm Beach area of Florida with a satellite office in the NYC/NJ tri-state area.