Wendy Montes de Oca, MBA
Founder & CEO
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in copywriting, marketing, publishing (alternative health and investing), media, financial services (institutional and retail), and law. She has a proven track record with both acquisition and retention efforts. Her specialties include direct response online marketing such as paid and organic search (PPC, SEM, SEO), content marketing, social marketing, online advertising and cost effective media buying, maximizing and negotiating joint ventures, affiliate marketing and more. She also has hands-on experience with print advertising, email marketing, direct mail, radio and TV.
During her career, Wendy has generated over $250 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing & Media, LLC.
Wendy Montes de Oca is the author of the former #1 Amazon best-seller, Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback], which in less than 10 hours of its launch skyrocketed to #5 in Amazon's Internet Marketing book category as well as #3 in Amazon's Hot New Releases. Content Is Cash was an Amazon best-seller for over 10 weeks. And on Sept. 26, 2011 it hit #1 best-seller for Internet Marketing and #13 best-seller in Business & Culture books. Content Is Cash is a global phenomenon with fans in China, Germany, and Japan, and was also reprinted in Japanese.
Content Is Cash has also been featured by Newsmax.com and Target Marketing Magazine as recommended reading for web marketing and business enthusiasts. It was also named 'Hot Reads for Marketers' by Websitemagazine.com as well as '25 Top-Selling Ecommerce Books in August 2011' by Practicalecommerce.com.
Wendy has led the marketing efforts for many prominent companies. For one well-known online publisher, in only three short months her search engine optimization (SEO) and lead generation tactics increased website traffic ranking and visits by more than 3160% and 162%, respectively, as well as traffic monetization that resulted in an ROI of 221%.
She was the publisher of her own marketing newsletter, Precision Marketing, and is an editorial contributor for Target Marketing Magazine.
She is also a distinguished speaker at prominent marketing conferences such as Specialized Information Publishers Association (SIPA).
Her blog, MuscleMarketing.Blogspot.com, was named by industry staple, Best of Web, as "top internet marketing blog."
Ms. Montes de Oca was the force behind the copywriting and/or marketing efforts for several top publishers, entrepreneurial, and Fortune 500 companies including Svelte Media, Inc., Al Sears, MD, Weiss Research & Publishing, Weiss Money Management, NewsMax Media, Chase Manhattan Bank, General Electric (GE), Automatic Data Processing (ADP), and CitiGroup/Salomon Smith.
She was also copy trained by some of the best and brightest in the direct response industry such as Martin Weiss, Mark Ford, and the legendary Clayton Makepeace. Ms. Montes de Oca was also a member of the Copy Accelerator Mastermind Group headed by copy superstars, Stefan Georgi and Justin Goff.
Some of her consulting clients include: Forbes Newsletters, SlimFast, Business Management Daily, Hearst Media, Dow Theory Letters, American Lantern Press, Weiss Educational Services, West Martin Longevity, BalaFive, Sun Chlorella USA, the Financial Publishers Association (FiPA), Bob Bly, Clayton Makepeace, Early to Rise, Al Sears, MD, Dr. Jonny Bowden, PEERtrainer.com, AppleBoost, Inc., and more!
Prior to starting Precision Marketing and Media, she was Vice President of Marketing and Business Development for the Internet's most popular wealth and success ezine, Early to Rise (a subsidiary of Agora Publishing), where her online marketing tactics and product development efforts helped bring in tens of thousands of new subscribers and earned millions in company revenues.
During a 15 month hiatus from consulting, she was the Chief Marketing Officer and Chief Operating Officer for a prominent alternative health publisher and supplement provider in Royal Palm Beach where in 15 months paid newsletter subscribers grew 1294% and there were several million dollar months of gross sales. After that, she did another few years consulting, and was then recruited to be the Lead Copywriter and Product Development Manager for a fitness and nutrition media company in West Palm Beach, where she was promoted to Copy Chief after only 1 year.
Ms. Montes de Oca’s ground breaking online marketing tactics have been cultivated and taught to clients, colleagues, friends, freelancers, and former employers spanning the copywriting, publishing, financial and health industries. She would often train internal staff or lead offsite group sessions to share her online marketing expertise and tips to increase website traffic, visibility, leads, and sales. And because her Web marketing tactics were so cost-effective, creative, strategic, and worked, Ms. Montes de Oca became known as “the marketing maven” by many of her industry peers.
She received a Bachelor of Science degree in Paralegal Studies from St. John’s University and a Master of Business Administration degree from Nova South Eastern University.
Throughout her career, Ms. Montes de Oca has been recognized with various awards for quality, innovation, teamwork, and new product/new business development.
Precision Marketing and Media, LLC is headquartered in the Palm Beach area of Florida with a satellite office in the NYC/NJ tri-state area.